Typotells the true story of the Clarinda company's last rise and fall - and with it one entrepreneur's story of what it means to take on, run, and ultimately lose an entire life's work.
The book is an American dream run aground, told with humour despite moments of tragedy. The story reveals the impact of losing part of an entire industry and answers questions about how that impacts American business. The reader sees in Clarinda's fate the potential peril faced by every company, and the lessons learned are applicable to anyone who wants to run his or her own business, succeed in a large corporation, and not be stranded by the reality of shifting markets, outsourcing, and, ultimately, capitalism itself.
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