Randall Lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he founded a series of magazines for business high flyers, exalting their lifestyle and enticing them to splurge in luxury brands from Maybach to Bulgari. When the crash of 2008 destroyed Lane'scompany, The Wall Street Journal called his magazines' demise one of those moments when a chance arrow of history scores a perfect bull's-eye on a deserving target'.
Although he lost his life savings, Lane walked away with something more lasting: an incredible true story. In this memoir, he provides eye-popping accounts of how fortunes were made and spent. Traders who turned 9/11 and Hurricane Katrina into multi-million-dollar windfalls. Celebrities who tried to cash in on the feeding frenzy. Bidding wars for gulfstream jets. Boxing matches where traders from Goldman Sachs and Bear Stearns pounded each other in front of tuxedoed throngs.
As Michael Lewis's Liar's Poker was to the 1980s, The Zeroes will serve as a timeless references on what the first decade of the new century was really like.
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