The Persuaders

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Author: Sally Young
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In this provocative work, Sally Young goes behind the glossy ads, the focus groups and the telemarketers and ventures inside the war rooms of the parties and their agencies to shed cold light on the players, their tricks and their rorts. She show why it is that political advertising has become such a deadly serious game. She demonstrates that democracy itself is beng undermined by a machine that delivers influence, position and wealth to an elite of political and media insiders, who in the end use taxpayers' money to keep you in the dark and themselves in power.

Sally Young is Australia's foremost expert on political advertising and its degeneration into spin.  She is a political scientiest and a Lecturer in Media and Communications at the University of Melbourne.

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