The Gruen Transfer

Availability: In stock
ISBN:
9780733327872
Author: Jon Casimir
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Condition
Cover
Year
Price
Good
Paperback
2010
$20.00
Good
Paperback
2010
$20.00
Good
Paperback
2010
$20.00
Great
Paperback
2010
$25.00
Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? That the diamond engagement ring was a marketing gimmick invented by De Beers? That popes did celebrity endorsements?

Advertising is everywhere.

It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day.

THE GRUEN TRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases.

Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?
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Author Jon Casimir
Condition Good
Hard Cover? N/A
Publication Year 2010
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Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? That the diamond engagement ring was a marketing gimmick invented by De Beers? That popes did celebrity endorsements?

Advertising is everywhere.

It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day.

THE GRUEN TRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases.

Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?
More Information
Author Jon Casimir
Condition Good
Hard Cover? N/A
Publication Year 2010
Gift Type N/A
Select Gift Certificate N/A
Write Your Own Review
You're reviewing:The Gruen Transfer
Your Rating

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