The Gruen Transfer
Advertising is everywhere.
It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day.
THE GRUEN TRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases.
Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?
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