The Complete Idiot's Guide to -- Marketing Basics
- Step-by-step instructions on putting together a promotional plan--including designing ads, selecting media, handling publicity, and more.
- Solid information on managing a sales force.
- Idiot-proof steps fro matching your product or service with the customers who need it.
- Put together a marketing plan.
- Position your product in a competitive marketplace.
- Conduct market research.
- Target a direct marketing campaign.
- Create pricing and distribution strategies.
- Master the art of successful ad campaign.
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