A biography of the advertising firm Saatchi & Saatchi. The Saatchi brothers, Charles and Maurice, created in the space of 18 years the biggest advertising company the world has known. The little 'hotshop' agency they started with nine people in 1970 passed the giant J.Walter Thompson in Britain within a decade; they then took on - and conquered- the might of Madison Avenue. Of the five major advertising companies, two are now owned by the Saatchis. Their "Pregnant Man" advertisement made advertising history.