What is it about Google that makes many of us love it when it is no more than a computer programme? The answer lies in the Google brand, which is somehow deeper, has more humour and has more self-awareness than many other brands can manage. The Google brand feels more authentic because it is more like a person than just a logo. In this book, Neil Taylor explores the surprising success of Google, the people behind it, and the crucial role which the Google brand has played.
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