Public Relations Campaigns

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ISBN:
9780195559101
Author: Mark Sheehan; Robina Xavier
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Condition
Cover
Year
Price
Great
Paperback
2008
$7.50
This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The firsthalf of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an insideview, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.
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Author Mark Sheehan; Robina Xavier
Condition Good
Hard Cover? N/A
Publication Year 2008
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This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The firsthalf of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an insideview, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.
More Information
Author Mark Sheehan; Robina Xavier
Condition Good
Hard Cover? N/A
Publication Year 2008
Gift Type N/A
Select Gift Certificate N/A
Write Your Own Review
You're reviewing:Public Relations Campaigns
Your Rating

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