Perception provides a new way of thinking for small business owners and entrepreneurs. You will discover how to harness the power of perception to increase profits and make your products or services irresistible to your target clientele. Rather than focusing on traditional "advertising" - printing brochures or paying for ads - the authors invite an approach that focuses on the message: what others think about you, or how they perceive you. In other words, how to influence their perception.
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