Why is gender inequality so stubbornly persistent? Power. Even today, power remains concentrated in the hands of men right across the business, political and cultural worlds. Decisions taken by those with power tend to perpetuate gender inequality rather than accelerate solutions. And those who see the problem feel powerless: ingrained sexism and gender inequality seem too huge to solve. This book holds a mirror up to society, laying bare the extent of gender inequality while making the case that everyone has the power to create change. Whether you are a teenage student, a global CEO or a taxi driver, there is much we can do as friends, consumers, parents, and colleagues to promote fairness. In this inspiring and essential book, former Government Minister for Women Jo Swinson outlines the steps, small and large, required to make our society truly equal.
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