Crossing the Chasm

Availability: In stock
ISBN:
9780060517120
Author: Geoffrey A. Moore
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Condition
Cover
Year
Price
Fair
Paperback
2002
$5.50

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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Author Geoffrey A. Moore
Condition Good
Hard Cover? N/A
Publication Year 2002
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

More Information
Author Geoffrey A. Moore
Condition Good
Hard Cover? N/A
Publication Year 2002
Gift Type N/A
Select Gift Certificate N/A
Write Your Own Review
You're reviewing:Crossing the Chasm
Your Rating

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